Small Business Website – Some Essential Principles

Having even a simple website can give you an extra edge, and if you have products to sell, your site can expand your business easily. There are plenty of website creation services that provide easy-to use editors, but there are important basics you need to know as you evaluate your site, boiling down to the following principles.

You don’t need to know coding, no matter what program you use, to have a professional looking website and show off your company, so here’s our guide. Starting your own business is daunting, as there are so many things to think about, but we firmly believe that your website should be a priority in this digital dependent age, especially as a new business.

Your business website is your most important marketing tool, generating the most revenue, followed by the email, which is why it’s vital that you make your website the best it can be and not underestimate your need. It may shock you to learn that around 52% of small businesses don’t have a website, having thus an instant disadvantage as 69% of the buyer’s journey takes place in the digital and through social media.

  1. Provide general information

If you are a retailer and want to offer the option to pay online, we recommend you use an external service. Do not make customers root around and think about your specific user experience, whatever the fundamental goal of your website is, as the goal should be reinforced as users navigate throughout the site.

  1. Have a planning stage

Single-page websites may not be the best choice, if you have a tremendous amount of content, so even if you currently have content enough for one page, a site with multiple pages is the way to go in order to evolve. Be sure that everything about your site supports its purpose, whether it’s giving the visitor the information he needs or enticing her to purchase, and think through every individual page in order to reach the goals. Try to include high-quality photos and make sure you have contact information on the checkout so that the client can call someone, as it can make the difference in conversion.

  1. Have your phone number on the home page

Much potential business is lost if you don’t.

  1. Give complete information

Only 33 percent of buyers believe what a brand says, so it’s really powerful to have social proof and show that other people have had positive experiences, even though businesses often think someone comes to their website looking for the facts. One necessity is ensuring your home page has a concise statement, as it should be incredibly clear what the business does, so don’t make users go four or five pages to understand important information, such as how much you charge or how you work with the customer. Anything that you can do to paint a picture, such as testimonials, reviews or a list of clients is a plus, but even a simple contact form works.

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